Leverage flexible and affordable access to student talent to outsource website updates, blog writing and content creation
For busy small business owners, the gap between receiving an SEO audit and Keyword Strategy and implementing some of the recommendations is often the biggest hurdle.
Let's imagine you have worked with Nomadique and now have a clear set of SEO recommendations and a list of website updates. But finding the time and/or budget to execute them can delay results. As a solution, we recommend using Riipen's FuturePath year-round program which offers an affordable outsourcing solution.
FuturePath is a government-supported program (backed by the Government of Canada's Innovative Work-Integrated Learning program) that connects you with post-secondary students for short, real-world projects. Employers contribute to a student's stipend per project, but 50% of the cost is covered by the Government of Canada's subsidy. This makes it a highly cost-effective way to get work done.
It allows you to post defined projects, such as implementing simple website changes, updating page meta descriptions, or drafting consistent blog posts based on your new keyword plan. Students are motivated by gaining course credits, verified skills for their portfolios, and valuable work experience.
How does the FuturePath program work?
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Post a Project: Submit your real business challenge or task (e.g., blog writing, web updates). An AI generator is available to help write the project details. Project sizes vary from 10-300 hours.
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Match: Riipen connects you with vetted, "Riipen Ready" post-secondary students who are eager to apply their learning to your challenge.
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Deliver: Students complete the project within the defined scope, delivering tangible outcomes.
By leveraging Riipen and the FuturePath program, you can outsource the heavy lifting of content creation and website maintenance, ensuring your SEO investment not only builds the momentum necessary for faster ranking improvements but also frees up your time, allowing you to focus on managing and growing your core business.
If you end up using Riipen's FuturePath and you'd like to be featured in one of our case studies, we'd love to hear from you, don't be shy!
About the Author: Florence Hughes is the owner of Nomadique and its lead SEO expert, she is also a serial entrepreneur, digital strategist and small businesses mentor and advocate.